Features of our product endorsement awards
Depending on your product’s criteria, our Endorsement team will suggest the most suitable award. Both awards share similar features, but the Seal of Approval™ undergoes more rigorous independent scientific testing, further enhancing your product’s credibility and marketing value.
| Seal of Approval™ | Allergy Friendly Product Award™ |
| Endorsement for products scientifically proven to reduce or remove allergens from the environment | Endorsement for products unlikely or less likely to cause an allergic reaction and may be of benefit to allergy sufferers |
| Products display the Seal of Approval™ logo – Insert logo | Products display the Allergy Friendly Product Award™ logo – insert logo |
| Testing requirement: Scientific testing, conducted by independent labs to confirm allergen reduction effectiveness is required. Includes expert independent scientific review of products and appliances | Testing requirement: Clinical review assessment based primarily on formulation and benefit, further marketing claims may need to be evidenced |
| Application takes approximately 16 – 18 weeks | Application takes approximately 12–16 weeks |
| New products featured in Allergy UK’s bi-monthly e-newsletter | New products featured in Allergy UK’s bi-monthly e-newsletter |
| Opportunity to become an Allergy UK corporate partner | Opportunity to become an Allergy UK corporate partner |
| Renewal: Annual Declaration of Conformance and payment of renewal fee | Renewal: Annual Declaration of Conformance, submission of market surveillance data and payment of renewal fee |
| Suitable for home products designed to reduce allergens, e.g., air purifiers, bedding, vacuum cleaners | Suitable for personal care, homecare and hay fever products with unique features, such as being fragrance or MI free |
| Testing Standards: ISO 17025 standards, specific to allergen reduction protocols designed by Allergy UK experts | Testing Standards: Reviewed by toxicologists; may require additional independent testing for specific claims |
| Acceptable Claims: “Proven to reduce allergens in the indoor environment” | Acceptable Claims: “May be of benefit for allergy sufferers based on expert opinion and approved by Allergy UK” |
| Approved Marketing Messages: “Awarded the Seal of Approval by Allergy UK for proven allergen reduction effectiveness”
| Approved Marketing Messages: “This product has received the Allergy Friendly Product Award from Allergy UK” |
Why work with us
Partnering with us not only funds life-changing initiatives for people living with allergy, but also provides your organisation with:
- Access to a target audience seeking allergy-friendly products
- Enhanced product credibility worldwide through scientific and clinical validation
- Opportunity to be included in relevant Allergy UK marketing activity
- Inclusion and presence in Allergy UK community communications and digital destinations
- Referrals from knowledgeable Helpline advisors trained in allergy issues
- The Allergy UK Seal of Approval™, often required by brands and retailers before tendering
- Opportunities for increased product awareness through bespoke projects with Allergy UK
- Engagement with a specific target audience interested in improving their wellbeing
- A demonstrated commitment to helping millions of people with allergic diseases
Why accreditation awards are important
The consumer landscape is saturated with products and appliances that claim to deliver health and/or environmental benefits. To become a customer’s first choice, brands need to stand out from the crowd. Consumers need to be offered a compelling reason to trust your claims, converting them into loyal buyers and advocates for your brand.
Allergy UK’s product endorsement awards signify that a product or appliance has been rigorously assessed and proven to be of benefit to people with allergy. This endorsement shows your brand’s commitment to improving the lives of people with allergy and aligns it with one of the leading UK charities for allergy. This affiliation offers consumers the reassurance that your brand has the interests and needs of the allergic community at the heart of what they do.